Ryan O'Carroll
M.Sc. S&O
Curriculum Vitae
Education
2021 - 2022
Vrije Universiteit Amsterdam
Netherlands
2015 - 2019
Technological University Dublin
Ireland
2009 - 2015
Clonkeen College
Ireland
Employment
History
October '19 - April '20
Core
Strategy Intern
September '17 - January '18
Core
Client Service Intern
(University Placement)
May '16 - Sep '16
Core
Sponsorship Intern
(Summer Role)
Skills
IT
Marketing and Strategy
Volunteering
'18 -'19
TU Dublin Graduation Ball
Committee Chair
Oct '17
Focus Ireland - Shine a Light
Nov '11
Breast Cancer Awareness
Fundraiser
Interests
Marketing and Strategy
Team-Based Sports
Achievements
2021
2020
2020
2019
2019
2019
2019
2019
2019
2019
2019
2018
2018
2015
M.S.c Business Administration - Strategy and Organisation
GPA: First Class Honours (1.1)
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Year 4: Top of Class – 1.1 Year 3: Top of Class – 1.1
Year 2: Top of Class – 1.1 Year 1: Top of Class – 1.1
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Core modules:
Strategic Management; Marketing Management; Marketing Case; Marketing Theory; Communications; Management & Strategy; Digital Marketing & Analytics; Consumer Behaviour; Marketing Research; Economics; Statistics; Accounting; Quantitative Methods.
Leaving Certificate acquired: 470 points
Honours:
Biology (A2)
French (B2)
Business (B3)
Maths (C1)
Geography (C2)
Irish (C2)
English (C3)
Role
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Formulated strategic propositions to amend clientele problems and availed of untapped opportunities.
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Collaborated with various departments within Core and established creative briefs for the respective department.
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Conducted thorough industry research, forecasted trends and competitor analysis in order to inform strategic approach.
Role
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Retrieved briefs from clients – consequently, briefed the required personnel/teams within Core.
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Scheduled internal and external meetings – WIPs; milestone reviews.
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Formulated campaign budget estimates for clientele.
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Developed PCAs – presented performance of marketing campaigns.
​Role
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Conducting extensive market research into brand sponsorship activation strategies during the UEFA European Championship 2016.
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Collaborated with colleagues to write the 'Livewire Euros Insider', which was published in AdWorld on a weekly basis.
European Computer Driving Licence (ECDL)
Microsoft Word, Excel, PowerPoint, Azure Dev Ops
Google Analytics; SEO
Marketing Strategy
Digital Transformation
Social and Content Strategy
Branding and Engagement Strategies; Communications Planning
Mobile Marketing
UI Design; UX; WordPress; Wix
Proactively established graduation ball committee for the class of 2019 and acted as chair.
Volunteered to sleep rough for one night in Dublin, in aid of Focus Ireland – Shine A Light. Raised €1,220 to assist tackling homelessness in Ireland.
Organised and hosted a cancer awareness night. My dad, sister, and I raised €7,215, which we donated to Blackrock Hospice and Purple House Cancer Support Centre, in memory of my mother.
Staying up-to-date with the current and forecasted marketing industry trends via reading AdAge; AdWeek; AdWorld; WARC, Harvard Business Review and Marketing Week
Certified Associate in Project Management (CAPM) – Project Management Institute
European Dissertation Competition Winner – EACA
European Dissertation Finalist – European Conference of Social Media
Student Excellence Award (first place) – TU Dublin College of Business
Signium Ireland Award (best dissertation) - TU Dublin BSc Marketing
Roe Memorial Shield Award (best case-study) – TU Dublin BSc Marketing
Dissertation Poster Winner - European Conference of Social Media
Bronze Medalist - NIBS International Case Competition
Joe O’Donoghue Memorial Award (first place) – TU Dublin BSc Marketing
Ireland’s Digital Student of the Year Runner-Up - Digital Media Awards
Graduateship – The Marketing Institute of Ireland
Ireland’s Digital Student of the Year Finalist - Digital Media Awards
LePere Award Nominee - The Marketing Society of Ireland
Certificate of Leadership & Academic Distinction - Clonkeen College
Ever since a young age, I have played team-based sports, such as football, Gaelic and basketball. It is a passion that has grown ever since the age of 3.
Core modules:
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Strategic Entrepreneurship & Organizational Renewal (8)
Growth Strategies & Organizational Challenges (9)
Alliances, Mergers & Networks (9)
New Business Models & Consulting (7.5)
Business Ecosystems & Open Innovation (9)
Business Ethics in Strategy & Organization (8.5)
Behavioural Strategy
Research Methods in Business Administration
Master Thesis
B.Sc. Marketing