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Alliances, Mergers, & Networks

Too Good To Go Report

During the AMN module, our team were required to select an organisation and conduct a thorough analysis of how alliances, mergers and networks affect and are of significant importance to the survival and success of the organisation. The analysis was theory driven and empirically grounded which was elicited in an extensive report and an infographic synopsising our findings (as you can see on the right). As a result, our team collectively chose Too Good To Go, where customers are connected to restaurants and stores that have unsold food surplus using a smartphone application, was a legitimate choice as their business model solely relies of partnerships and collaboration.

As a team, we sought to understand and explain how and why TGTG engages in strategic alliances, as well as how they build a portfolio of partnerships to have societal and financial impact. Furthermore, this research adds to a better understanding of the problem of food waste and offers suggestions for potential remedies.Ultimately, we deliberated for a few hours and arrived at a decisive conclusion, hence formulating the following research question:

‘How do strategic alliances help Too Good To Go to tackle the food waste problem?’ 

There was a significant amount of insights that we derived from this report, which encompassed a significant amount of primary and secondary research. One thing I have to note is, we carried out several interviews with participants who operate within TGTG, partner with TGT, and compete against TGTG. As a result of these extensive interviews I believe they substantially improved my interviewing skills, which comprehensively prepared me for my interviews which I would have been conducting several months later. This can also be applicable and extremely beneficial to me in my professional career through my enhanced interpersonal skills.
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Nevertheless, our findings illustrated to me the significant importance of a business position within their business network, in conjunction with engaging in compatible alliances to ensure survival whilst also attempting to attain the organisation's long-term goals and mission. For instance, TGTG's ability to leverage their structural hole (actor acts as an information broker, or a ‘gatekeeper’ between disconnected segments/constellations within a network) and cohesive positions (dense network position - many ties to firms within the same network region) within their network facilitates extending their portfolio. Hence, this enables effective co-ordination and collaboration between strategy alliance partners and TGTG in an attempt to attain their mission, food waste reduction, whilst ensuring a plethora of choice for their customer base. 

What we found difficult as a team was differentiating between which alliance was orchestrated through a structural hole position or a brokerage position. However, through extensive analysis and probing during the interviews, we were later able to clarify the associated traits per strategic alliance. The various skills that I enhanced through this project were: critical thinking; contextual and transactional market research; teamwork; and project management.

 

© Ryan O'Carroll e-Portfolio

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